How To Become a Digital Marketer After 12th

Are you wondering what to do after finishing 12th grade? If you love social media, are interested in advertising, or want to work online, becoming a digital marketer after 12th could be a great career choice. Digital marketing is all about promoting products and services using the internet.

With the world becoming more digital, companies need skilled people to help them grow online. In this blog, we will show you the steps you need to take to become a digital marketer.

What is Digital Marketing?

Digital marketing is a way of promoting products and services using the internet. It’s different from traditional marketing, which uses things like TV ads, newspapers, and billboards. Instead, digital marketing uses websites, social media, and other online platforms to reach people. Here are some important types of digital marketing:

• Search Engine Optimization (SEO): Making sure a website ranks higher in search engines like Google.
• Social Media Marketing: Promoting products and services on social media platforms like Instagram, Facebook, and Twitter.
• Content Marketing: Creating interesting content like blogs, videos, or posts to attract people.
• Email Marketing: Sending emails to people to tell them about products or services.

A good advertising model helps businesses decide how to use these methods to get the best results.

Different Types of Online Advertising Models

Businesses use different advertising models to connect with their audiences. Each model has its own benefits and strategies, helping advertisers choose the best way to spend their money and reach their goals.

Why Become a Digital Marketer After 12th?

Choosing a career as a digital marketer after 12th has many benefits:

• High Demand: Many companies need digital marketers to help them succeed online, which means there are lots of job opportunities.
• Flexibility: As a digital marketer, you may be able to work from anywhere, even from home. Many digital marketing jobs offer flexible hours too.
• Creativity: Digital marketing allows you to be creative. You get to create fun and interesting content that people want to see.
• Good Income: As you gain skills and experience, you can earn a good salary in digital marketing.

Many people start their career in digital marketing jobs right after 12th grade, which makes it a great choice if you want to start working early.

Different Types of Digital Marketing courses and degrees

There are different ways to learn digital marketing after 12th:

• College Degree: You can get a degree in Marketing, Business, or Communication. These courses will help you learn the basics of how marketing works.
• Special Courses: There are also many courses that focus just on digital marketing. These are shorter and can help you learn specific skills.
• Online Courses: You can also learn through online courses. Platforms like Coursera or Udemy have courses that give you a digital marketing certification when you finish. This certification can be very helpful when applying for jobs.

Studying digital marketing will help you understand how to reach people online and help businesses succeed.

In Demand Skills for a Digital Marketer

If you want to be a digital marketer after 12th, there are some important skills you need to have:

• Analytical Skills: Digital marketing involves looking at data to see how well campaigns are doing. Understanding tools like Google Analytics is helpful.
• Creativity: You need to think of creative ways to reach people. This could be through posts, videos, or other types of content.
• Basic Technical Skills: Knowing how to use social media, write blogs, and use simple tools like Canva is useful.
• Communication Skills: Digital marketing is all about sharing ideas and messages, so you need good communication skills.

You can learn these skills through practice, courses, or even by experimenting on your own social media accounts.

How to Build a Resume For a Digital Marketing Job Role

Once you have the skills, you need a good digital marketer resume. A resume shows what you know and why you’re a good fit for a job. Here are some tips:

• Show Your Skills: Include skills like SEO, social media management, and content creation. Mention the tools you know how to use.
• Add Internships and Projects: If you have done any internships or projects, add them to your resume. Companies like to see real-life experience.
• Customize Your Resume: Change your resume for each job you apply for. Highlight the skills they are looking for in their job description.
• Include a Portfolio: A portfolio is a collection of your work. If you’ve managed a social media account or written blogs, show these in your portfolio. This can help employers see what you can do.

A well-written digital marketer resume will help you get interviews and, eventually, a job.

How To Gain Experience in Digital Marketing as a Fresher

Practical experience is very important in digital marketing. Here’s how you can get experience:

• Internships: Look for internships with companies. You’ll get to work with experienced digital marketers and learn a lot.
• Freelancing: Offer your services as a freelancer. You can find small projects on websites like Upwork. This will help you learn and earn money.
• Personal Projects: Practice digital marketing on your own. Start a blog, a YouTube channel, or an Instagram account. This experience can also be added to your resume.
• Networking: Join online groups related to digital marketing. Networking can help you find internships or job opportunities.

These experiences will make you more prepared for digital marketing jobs.

Types of Digital Marketing Jobs 

After gaining skills and experience, you can apply for different types of digital marketing jobs:

• • How to Become a social media manager:

    • Courses: Look for free courses on platforms like HubSpot Academy or Hootsuite Academy that focus on social media marketing strategies.
    • Certifications: Consider paid certifications like the Facebook Blueprint or the Google Digital Garage, which provide in-depth knowledge and recognized credentials.
      
      

  • Landing a Job Abroad:

    • Build a strong portfolio showcasing your work on various social media platforms.
    • Apply for remote positions or international companies with a presence in your country.
      
      
  
  2. SEO Specialist: Helps websites rank higher in search engines. This job requires knowledge of SEO techniques.
  
  

  • How to Become a search engine optimization specialist:

    • Free Courses: Start with free resources like Moz’s Beginner’s Guide to SEO and Google’s Search Engine Optimization Starter Guide.
    • Paid Certifications: Platforms like SEMrush and Coursera offer paid courses that provide certifications in SEO.
      
      

    Landing a Job Abroad:

    • Gain experience by working on your own projects or freelance gigs to build a portfolio.
    • Network with international professionals through platforms like LinkedIn to learn about job openings.
      
      
  3. Content Marketer: Writes blogs, creates videos, and makes other types of content to attract people to a brand.

  • How to Become a content marketer:

    • Courses: Take free courses like HubSpot's Content Marketing Certification.
    • Paid Certifications: Consider certifications from Content Marketing Institute or Copyblogger.
      
      

    Landing a Job Abroad:

    • Write guest posts for popular blogs to establish authority in the field.
    • Participate in global content marketing forums and discussions to connect with potential employers.
      
      
  
  4. (Pay Per Click) PPC Specialist: Manages online ads. This job involves using ads to bring people to a website or product.

  • How to Become a PPC Specialist:

    • Free Resources: Start with Google Ads’ free online training and certification.
    • Paid Certifications: Consider courses from platforms like WordStream and Udemy for more advanced training.
      
      

    Landing a Job Abroad:

    • Showcase successful campaigns in your portfolio to demonstrate your expertise.
    • Join online communities that focus on PPC to find job leads in other countries.
      
      
  
  5. Online Advertising Jobs: These jobs involve designing and running online ad campaigns on platforms like Google and Facebook.
   

  • How to Become an online advertising expert:

    • Free Courses: Google’s Skillshop offers free training for Google Ads and other online advertising tools.
    • Paid Certifications: Certifications from platforms like Facebook Ads and LinkedIn Learning can boost your qualifications.
      
      

    Landing a Job Abroad:

    • Research companies in foreign countries that hire online advertising specialists.
    • Tailor your resume to highlight relevant skills and experiences that fit international job descriptions.

Digital marketing jobs can pay well, and with experience, you can move up to higher positions.

Types of Companies Offering Digital Marketing Jobs for 12th Pass Candidates

Many companies are looking for entry-level digital marketing employees, and good news for those who have completed 12th grade! While requirements may differ from one company to another, having a strong interest in digital marketing and a willingness to learn are often the most important factors.

Here are some popular types of companies that frequently hire 12th pass candidates for digital marketing roles:

• Digital Marketing Agencies: These companies focus on offering digital marketing services to businesses and often need entry-level staff to help with various tasks.

• E-commerce Companies: Online businesses that sell products or services typically have their own digital marketing teams that look for new talent.

• Social Media Marketing Firms: These firms manage social media accounts for businesses. They often hire people who understand social media platforms well.

• Content Marketing Agencies: These agencies create and share content for businesses. They may look for writers, editors, or content strategists.

• SEO (Search Engine Optimization) Firms: These companies help improve how businesses rank on search engines. They may hire individuals who have a basic knowledge of SEO.

If you're interested in starting a career in digital marketing, these types of companies could be great places to begin!

Networking and Professional Development

Networking is very important in digital marketing. Meeting people in the industry can help you find jobs, get advice, and learn new things. Here are some ways to network:

• Join Online Groups: There are many groups on LinkedIn or Facebook for digital marketers. These groups are great for meeting others and learning.
• Workshops and Conferences: Attend workshops and conferences to learn and meet professionals. This can also help you learn about new trends in digital advertising.
• LinkedIn: Create a profile on LinkedIn and connect with people in digital marketing. Share your work and skills to get noticed by employers.
• Mentorship: Finding a mentor can be very helpful. A mentor is someone experienced who can guide you in your career.

Networking will help you grow faster in the digital marketing industry.

Staying Up to Date with Digital Marketing Trends

Digital marketing changes fast. To be a successful digital marketer after 12th, you need to stay updated:

• Read Blogs: Follow popular digital marketing blogs to learn about new tools, strategies, and trends.
• Podcasts and Webinars: Listen to podcasts and attend webinars to learn from experts.
• Online Courses: Take courses to learn about new tools or updates in digital marketing.
• Social Media: Follow popular digital marketers on social media. They often share tips and news about the latest trends.

Staying updated is very important because digital advertising and digital marketing change all the time.

Final thoughts

Becoming a digital marketer after 12th is a great choice if you are creative, like working online, and want to start your career early. By learning about digital marketing, building a strong resume, gaining real experience, and staying updated with new trends, you can become a successful digital marketer. With the growing demand for digital skills, this is a career that has a lot of opportunities for the future.

Kickstart your digital marketing career! Contact us for expert resume writing and recruitment services tailored for top marketing jobs!